There is a good reason why getting some WOW! into your print portfolio with special effects prints.
It’s true that you won’t find too many textile screen printers that survive on printing special effects. In the Canadian market particularly, textile printers survive on the basics but that doesn’t mean that special effects don’t have a role to play.
Well done special effects can be attention getters. They can demonstrate a printer’s expertise and in that way promote customer confidence in the printer. If your customer goes “wow!” at one of your special effects prints they are going to assume that if you can do the difficult stuff that well, you must be able to handle regular printing with ease. Don’t we all make those assumptions about the goods and service providers that we deal with in our daily lives?
I’ve long maintained that the way to make an impact with special effects is to put together a nicely bound portfolio of prints. There are any number of special effects that you could include from realistic suede prints to high density creations. It would be a great advertisement for your print shop. Aside from the general positive impact it will make, you may begin to receive special effects orders.
For information on the special effects inks and bases available and the way that you can use them to create “wow!” prints, call Stanley’s ink experts: Craig in Cambridge at 1 877 205 9218; and Wendy in Calgary at 1 800 66