A recent article in Print News, “Are consumers finally waking up to the realities of fast fashion?”, might bother you as a Canadian textile screen printer because fast fashion is your bread and butter.
Putting aside the ecological aspects of the credible anti-fast-fashion argument for now, if the war on fast fashion was making as much ground as some optimistic writers like to suggest, you, as a textile screen printer of mostly tees, would have reason to worry.
But, as harmful as fast fashion undoubtedly is for the environment, I’d say that the current state of affairs is still skewed in favour of the producers of fast fashion rather than its opponents. This is not a commentary on what’s right or wrong, it’s merely an observation of what’s actually occurring rather than what a few writers would have us believe. It’s not hard to see what’s going on. Simply visit big retailers like Costco and Walmart and look at the stuff going out the door. How many clothing shoppers do you think are looking beyond the price tag at where the garment was made or what it was made of? How many of them would even know what “fast fashion” means, if asked?
I’d say that your fast fashion production, while not ideal from an ecological perspective, is safe for now, optimistic predictions notwithstanding.