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An email marketing example

An email marketing example

I received a marketing email yesterday that got me wondering why I don't see Canadian textile screen printers using email for marketing. If you're already doing so, feel free to put me on your mailing list and I'll give you some coverage. If I were in the market for...

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Thinking of DTG? Research a few things first

Thinking of DTG? Research a few things first

So let's say that you're considering DTG printing but you're not sure of of everything you should be taking into account. After all, it's a big and expensive step if you're considering anything more than a basic desktop printer. You have research to do and should be...

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A tech tip about checking for data breach

A tech tip about checking for data breach

Unfortunately, we live and do business in a hostile online environment. So any time an expert's tip can help us protect ourselves and our businesses from a data breach, we should pay attention. This tip from RGCS, Scotland, is about periodically checking to see if any...

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DTG pushing simplicity

DTG pushing simplicity

A report from the International Textile Machinery Association's recent Textile and Garment Technology Exhibition 2023 in Milan, suggests that across the digital sector there is a marked move towards delivering simplicity. It explains that: "New iterations of digital...

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A customer experience center concept

A customer experience center concept

I've just read an article about a visit to a large print shop that has a "customer experience center" in its new facility. The customer experience center is a dedicated room designed to allow customers and other visitors to experience how the shop operates and what it...

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Pricing your prints. It’s a tightrope act.

Pricing your prints. It’s a tightrope act.

Images magazine, though still not willing to address the use of glitter which has been shown to be an environmentally troublesome microplastic, still offers some good content for textile screen printers. For instance, a recent article on pricing prints. The theory...

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A great T-shirt is not enough

A great T-shirt is not enough

I think we all know that producing a great T-shirt is not enough if you can't get it to the customer when and how they want it. And today's customer expects you to give priority to what works for them over what's convenient for you. I was recently reminded of a...

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Alert! Google deleting dormant data

Alert! Google deleting dormant data

If you have a personal (not business) Google account that you have not accessed for two years, the content older than two years will be deleted. This will affect emails, photos, and data. This will mean anything in the Google workspace including Gmail, Docs, Drive,...

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Another acronym . . . what is MBWA?

Another acronym . . . what is MBWA?

It's an old but effective concept that has had a number of names over the years. But MBWA (Management By Wandering Around) describes it accurately. And it's not about wandering around keeping an eye on everyone and "policing" what's going on in your shop. It's about...

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What is OMT?

What is OMT?

I recently picked up Harry Beckwith's book You, Inc., after not looking at it for a couple of years. And let me interject this here before telling you more about You, Inc . . .  Iif you are serious about growing your textile screen shop or even just running it better,...

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Business plan template kit

Business plan template kit

It's not news that a properly-managed business needs a business plan. What's also not news is that many businesses don't have one, particularly smaller businesses. In my experience this not because the owners are as negligent as much as they are pressed for time or...

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