“Go green or go home” was the message on a t-shirt that was used to illustrate an article about “the t-shirt industry undergoing a significant transformation as eco-friendly fabrics and sustainable practices become the new norm.” The article claimed that brands such as Hanes and Fruit of the Loom are leading the charge by integrating sustainability into their operations and product lines. I found it interesting that Gildan wasn’t mentioned.
Here’s what Hanes is apparently focussed on:
- Environmental commitments by setting goals to reduce energy use, carbon emissions, and water usage by 2030.
- Sustainable fabrics by offering a range of eco-friendly products including t-shirts made from organic cotton and recycled polyester.
- Ethical practices through membership of the Fair Labour Association and adherence to strict worker rights and safety.
Fruit of the Loom is said to be focussed on:
- Sustainability goals such as reducing greenhouse gas emissions, water use, and waste. They aim to source 100% sustainable cotton by 2025.
- Eco-friendly products such as t-shirts made form organic cotton and recycled materials.
- Corporate responsibility by committing to ethical labour practices.and implementation of programs to ensure safe and fair working conditions.
The question is, to what degree does your shop place importance on the measures mentioned above when ordering t-shirts?