Nowadays promoting your shop as sustainably responsible is a good business practice—provided, of course, that your shop actually is sustainably responsible.
So, how to do it? Well, here’s a suggestion for how you can do it with a label attached to every tee that leaves the shop. A good graphic artist would be able to capture the all or some of the points below in an eye-catching, easily-read way:
- Congratulations on your new T-shirt.
- Did you know that according to National Geographic it took 2,700 liters of water to produce your shirt? That’s enough drinking water for one person for 900 days!
- It used up some more water in the printing process and will use even more every time you wash it.
- Why do we mention this? Because here at <your shop’s name inserted here> we are concerned about the environment.
- We don’t have an endless supply of fresh water.
- Only 1% of all the water on earth is useable fresh water. Of this 1%, 70% is used for agriculture, 20% for industry, and only 10% is available for domestic consumption.
- When you no longer want this shirt, please donate it for further use as a garment so that we make sure that the planet gets full value for the 2,700 liters of fresh water that went into producing it.
- If it’s worn out to the extent that it cannot be donated, please re-purpose it. The internet has a lot of good ideas for repurposing a Tee that can no longer be worn.
It will differentiate you from the competition, your contract printing customers should see it as value added to your service and, best of all, you’ll be doing the planet a favour.