Have you had this experience? . . . You’re planning on doing business with someone—maybe you’re considering passing them some work or even buying their business —so the first thing you do is check them and their business out online. You’re likely to take a look at their website, blog, and perhaps social media pages like Facebook and Instagram.
What you’re looking for is a level of comfort and assurances that this person or business is legitimate, presents a professional image, and is serious about their business—in short, someone with whom you’d be comfortable doing business or associating professionally.
Then you find that while they have a web site, blog, Facebook page, and Instagram, none of it is up to date. The last entries are months old. It leaves a bad impression. You begin to rethink your original intentions.
So here’s the message . . . Keep your online presence current with good material to at least demonstrate that you’re serious about your business. Demonstrate that you’re dynamic. An out-of-date online presence is not very reassuring at all