The Imprint shows are coming up later this year in Canada and, as usual, I recommend attending shows, if not as an exhibitor, then certainly as an attendee. It’s an essential part of keeping up to date on what’s going on the industry. You can’t keep up with the competition of they know all about the latest and greatest and you don’t.
The two Imprint Canada Shows currently being promoted are Montreal on 7th and 8th September and Calgary on 28th and 29th September. If you’re not going to attend what is to my mind the best textile show in Long Beach in January each year—Impressions Expo Long Beach—you should at least attend the Imprint Canada Show closest to you.
Here, to get you in “show mood”, is an excerpt from the Show Manager chapter in my book, Characters Who Can Make or Break Your Small Business:
It’s been about a half hour since takeoff. Drinks have been served. The flimsy little fold-down tray can’t accommodate both a plastic glass of chardonnay and a paperback, so she closes the book and puts it on the vacant seat between them. She stares out the window. There’s nothing to see, but she’s not looking, she’s fretting. God, I hope that missing crate turns up. If it’s not one thing it’s another. What’s the point of sending two people ahead if they can’t set up? Last year it was—
“LA home for you?”
She turns to look at him. She’s not surprised at the overture. He’s been looking like he wanted to strike up a conversation ever since they boarded. Why can’t people on planes just mind their own damn business?
“No,” she says. “I’m actually going to Long Beach for a trade show.”
“Really?” he says, his face lighting up. “Me too!”
“The screen printing show?” she asks, knowing Long Beach is the venue for all sorts of trade shows.
“Yes,” he says. “I have to buy a new press and some other smaller stuff. I’ve never been before but I figured it would save me a lot of time and hassle if I could see and compare a few machines all in the same place at the same time. What about you? Also looking to buy something?”
“No, we’re exhibiting. My company manufactures adhesives and cleaning chemicals. I’ve done the show for about six years now. Works out great for us.”
“Well, every year we find new prospects and usually end up turning most of them into customers.”
“You do any other marketing?” he asks, intrigued by her apparent enthusiasm for the show.
“Oh yes, we still do the usual stuff like flyers, email blasts, and phone calls. We’ve tried cold-calling prospects too, but we’re a small company and that takes a lot of time and the returns aren’t great. So shows make more sense for us.”
“Maybe I should be thinking of exhibiting . . . is this is a good one?”
“Usually. And it should be another good one this year if the freakin’ truck driver gets my crate there . . . But yes, it’s really well managed.”
Mark your calendar.